RealIZE: Bringing the clean industrial revolution to existing residential buildings
City Lead: San Francisco
This project examined market barriers to a business model that brings the “Energiesprong” program from the Netherlands to San Francisco. Varying market conditions in San Francisco and the surrounding Bay Area will determine REALIZE’s approach to successfully facilitate the development of a mass scale energy retrofit market. Categorizing properties by market conditions will allow REALIZE to target Low Income Housing Tax Credit affordable properties that present minimal barriers to entry, while continuing to improve market conditions for future market segments. Products contain work completed to gain insight into market conditions, barriers, and solutions in an effort to advance REALIZE technical solutions at a rapid rate through a robust to-go-market strategy.