BY MICHAEL SHANK COMMUNICATIONS DIRECTOR, CARBON NEUTRAL CITIES ALLIANCE Why 12 Ms? Environmentalists have long depended on good data and sound science to determine the direction of their advocacy agendas. Climate change campaigns are an excellent example of this. They’re reliant on rigorous modeling, and the science-based estimates and forecasting that follow, to substantiate and legitimate any advocacy effort. This strategy makes much sense. When advocating for a low-carbon agenda, to prevent further warming of the planet, it’s essential to have solid data on how much carbon is left in our budget (i.e. how much carbon we can still spend or use). Without good data, for example, “2 Degrees Celsius” has little meaning. Thanks to our scientific community, however, we know now that warming above … Continue reading 12 Ways to Improve Climate Change Communications and Campaigns