By Michael Shank Communications Director, Carbon Neutral Cities Alliance This article is available to download as a PDF document and may be used as a resource to help guide your communications, campaigns or community engagement activities. It is based on the social impact research of ideas42.org and connects key psychological principles of applied behavioral science to the climate and sustainability work of CNCA member cities. Download a PDF version here.   In order to quickly move cities towards carbon neutrality, one social science game changer that needs to be scaled up is behavior change communications. Few of the more technical game changers – enumerated in CNCA’s Report – will be possible unless public and political will is mustered, mobilized and maintained. This article delves into … Continue reading 12 Principles for Climate-Centric Behavior Change Communications